Chris Schuler Returns To UMG As VP Of Promotion At Capitol Records Nashville

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Chris Schuler

Capitol Records Nashville has announced the hiring of Chris Schuler as VP of Promotion, effective Jan. 9. Schuler takes the helm following the recent retirement of industry veteran Bobby Young.

The Capitol Records Nashville artist roster includes Dierks Bentley, Luke Bryan, Mickey Guyton, Caylee Hammack, Jon Pardi, Darius Rucker, Carrie Underwood, Keith Urban, and Little Big Town.

A Middle Tennessee State University graduate, Schuler began his career in the Radio and TV/Film department of BMI. He then joined Mercury Nashville as a promotion coordinator and worked his way up to becoming VP of Promotion & Radio Marketing in 2019, where he contributed to the success of artists across all four imprints of UMG Nashville.

Most recently, Schuler spent time at as VP of Promotion at Arista Nashville, before leaving in November.

“Finding the perfect person to lead Capitol Nashville’s promo department has always been a challenging and weighty decision,” says UMG Nashville EVP of Promotion Royce Risser. “Chris Schuler is the absolute perfect fit, and I cannot express how happy we are to have him back home at UMG. Chris has all the qualities we need to lead and take Capitol to the next level. Capitol’s roster of superstars and their up-and-coming artists are such a critical part of UMG Nashville’s business and future. Chris is one of the smartest and savviest executives we’ve had come through promotion in the last 10 years. His attention to detail is unmatched. He will be the perfect person to lead and guide this team of seasoned vets. Welcome home, Chris!”

“There is nothing in the business like the Capitol roster,” says Schuler. “I’m beyond excited to rejoin the team to continue its ongoing legacy of excellence.”

Schuler can be reached at chris.schuler@umusic.com.

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