Full Coverage Communications Adds Little Big Town & More To Client Roster

Full Coverage Communications is capping 2022 with a handful of new client signings as well as two new staff hirings.

New additions to the company’s roster include Little Big Town, as well as Adam Lambert, Alicia Keys, Kid Harpoon, The Kid LAROI, Michael Buble, Ozuna, and TXT.

Consisting of members Karen Fairchild, Phillip Sweet, Kimberly Schlapman, and Jimi Westbrook, Little Big Town first came on to the music scene over 20 years ago with songs “Boondocks,” “Bring It On Home,” “Good As Gone,” and Grammy-nominated “Little White Church.” The band’s breakthrough albums, Tornado and Pain Killer, produced multiple No. 1 singles, including “Pontoon,” “Tornado,” and “Day Drinking” as well as the history-making, best-selling country single of the year “Girl Crush.”

Their 2017 record, The Breaker, debuted at No. 1 on the Billboard Country Charts and top 10 on the Billboard 200. The album features their Grammy-winning, multi-week No. 1, “Better Man” as well as the 2019 Grammy-nominated, “When Someone Stops Loving You.” The band’s self-produced ninth studio album Nightfall was released in January 2020 and hit the top of the Billboard Country Charts. The record includes Grammy-nominated “The Daughters,” “Over Drinking,” and “Wine, Beer, Whiskey.”

This past September, the group released their 10th studio album, Mr. Sun, which debuted as the top country album by a group in 2022. From the feel good “Gold,” the poolside vibe of “All Summer,” the sassy “Better Love” and the jig-inducing “Heaven Had A Dance Floor,” to deeper cuts like “Different Without You,” the surprisingly woeful title track, a chilling final goodbye in “One More Song,” and the sobering “Three Whiskeys and the Truth,” the record marks yet another chapter in Little Big Town’s artistry.

They have earned more than 45 award show nominations and taken home nearly 20 awards, including multiple Grammys, AMAs, People’s Choice Awards, CMAs and ACMs, in addition to an Emmy award.

Full Coverage has also added Melissa O’Toole as Director and Avery Robinson as Senior Publicist, both of whom will be based out of the company’s Los Angeles office.

“Adding such an incredible mix of marquee names and breakout superstars to our roster perfectly embodies our strategic media relations approach as we take stock of the tremendous growth the company has experienced in three short years and the hard work and dedication our staff brings to the table each day,” shares Erica Gerard, Managing Partner. “We are thrilled to welcome Melissa and Avery to the team. They have both already hit the ground running, and their combined experience will be key to the continued success of our company.”

Full Coverage Communications, formed in September 2019, is an entertainment public relations and communications strategy firm with teams in Los Angeles and New York. The company’s existing Nashville-based roster includes Tim McGraw, Carrie Underwood, Faith Hill, Sheryl Crow, Kings of Leon, and Jimmie Allen.