Forrest Latta, Andrew Davis Promoted At Average Joes Entertainment

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Andrew Davis & Forrest Latta. Photo: Julian Mendoza

Average Joes Entertainment has promoted Forrest Latta to President of the label group, while Andrew Davis has been upped to Senior Vice President of Marketing.

An Alabama native, Latta graduated from The University of Georgia’s Music Business program. Following graduation in 2011, he joined the team as a Product Manager and eventually rose to Vice President of A&R, overseeing many of the label’s recent successful signings.

Davis joined Average Joes in 2014 as a Digital Marketing Coordinator for the label group. He eventually broadened his scope of promotional duties to the company’s other media verticals, including film and TV, after being elevated to Vice President of Marketing in 2020.

“As Average Joes continues to expand its footprint in film and television, I can’t think of more capable hands to take the reigns of the music side of the company,” shares Average Joes CEO, Shannon Houchins.

Average Joes Entertainment’s roster includes Colt Ford, Montgomery Gentry, Bryan Martin, Josh  Mirenda, Charlie Farley, Sarah Ross, Sam Grow, Austin Tolliver, Lenny Cooper, and Cypress Spring.

Lorie Hollabaugh
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