BBR Ups Scotty O’Brien To VP Promotion, Marketing SXM Radio

BBR Music Group has elevated Scotty O’Brien to Vice President of Promotion, Marketing SXM Radio.

With previous experience as Dir./Southeast Regional Promotion, O’Brien will continue to serve as the Broken Bow Records southeast regional promotion representative in his new role while overseeing SXM airplay for all BBRMG imprints, producing syndicated content and developing overall promotion and marketing strategies for those platforms for artists across the label group.

O’Brien joined Broken Bow Records in 2011 following stops at Cumulus, iHeart, ABC Radio & more. Nominated multiple times for Regional of the Year by Country Aircheck and Country Radio Seminar, O’Brien has contributed to over 40 No. 1s during his time with BBRMG.

“Scotty’s unique approach and tireless work ethic make him ideal for this promotion,” shares SVP/Promotion BBR Music Group, Carson James. “He has been driving key relationships such as Sirius XM for years so this is due recognition of a role he has already been filling from his pure passion for our artists.”

SVP BBR Music Group, JoJamie Hahr adds, “Scotty is innovative and engaging. He knows how to identify strategic needs and find creative solutions. Through his curiosity and insatiable hunger to promote and further the career of our incredible artists, he has carved out a valuable role that elevates his skill set and sets him apart as a leader in the company.”

O’Brien can be reached at scotty@brokenbowrecords.com.