Eric Church & Longtime Manager John Peets Launch Solid Entertainment

Eric Church and longtime manager John Peets have partnered to form Solid Entertainment.

The new endeavor centralizes all things Church, while also doubling down on infrastructure behind investments in his professional footprint, including his new SiriusXM Channel, Outsiders Radio; his Lower Broadway venue, bar and restaurant, Chief’s; in-house merchandise operation; and his fan club, the Church Choir.

Marshall Alexander will take on the role of President, also serving as Church’s representative for Chief’s. Brandon Schneeberger will oversee day-to-day management for Church.

Meanwhile, industry vets Shane Allen and Kimsey Kerr have been tapped to launch and run Outsiders Radio, which officially launched on Nov. 4. Bryan Chisholm joins the team to lead Digital Marketing, and Hayley Harris has been appointed to manage Church’s fan club. Matt Wheeler will continue to oversee Chief Merchandise.

“I’m incredibly proud of the path we’ve taken to get to this point in all our careers and to have experienced so much of it together,” Church shares. “As our business continues to expand in different areas, it was important to me to establish a team of people that is focused on this growth. None of us got into music for the business of it, yet it’s part of how we are our most creative selves: through finding those other avenues for connection. It’s humbling to be in a position where such incredibly talented people want to focus on the future together.”

Peets adds, “I am very proud to take our professional relationship to the next level. We have been working creatively together since 2004, and Solid Entertainment represents a fresh look and a continued commitment to all that we have built. I look forward to adding to this foundation with an eye towards all that is to come with the ongoing expansion of Eric’s empire.”