During the festivities surrounding the 56th Annual CMA Awards, three-time CMA Award winner Ashley McBryde was honored with the 2022 CMA International Artist Achievement Award. She was surprised backstage at Nashville’s Bridgestone Arena ahead of her CMA Awards rehearsal by CMA CEO Sarah Trahern and CMA VP, International Relations & Development Milly Olykan.
The CMA International Artist Achievement Award recognizes outstanding achievement by a United States-based artist who has demonstrated the most significant creative growth, development, and promotion of the country music industry outside of the United States during the eligibility period.
After performing at C2C in March 2022, McBryde embarked on an eight-date headlining run, selling out shows in Glasgow, Leeds, Manchester, and Brighton. She also performed at C2C festivals in 2018 and 2019 as well as 2019’s CMC Rocks in Australia, where she will return in 2023. McBryde also joined Luke Combs as support on his 2018 U.K. tour ahead of her first U.K. headlining tour in 2019.
“Since the first time I was lucky enough to play abroad when C2C took a chance on me in 2018, I have fallen in love with the international fans,” McBryde shares. “I’ve told them over and over that as long as they keep showing up, I’ll keep showing up. That is still true today. I am honored and so proud to be receiving this award and I promise to continue to be the best ambassador that I can be for country music all over the world.”
“Ashley has had an eye on developing her international presence since the beginning of her career,” notes Trahern. “She is a true example of an artist committed to building an international audience, and we are beyond thrilled to present her with this year’s award.”
“Throughout multiple international tours, Ashley has prioritized various promotional opportunities while traveling to many territories, from presenting on radio shows to guest appearances in film,” adds Olykan. “With international travel halted for an extended period due to the pandemic, Ashley made a point to get back across the pond as soon as borders reopened, performing earlier this year at the U.K.’s C2C: Country to Country festival and headlining her own tour there in May. We are so happy to see her recognized with this honor.”
The CMA International Awards honor industry executives and artists who have supported and made a difference towards the growth and promotion of country music in the international marketplace. Nominees are recognized in six categories acknowledging their dedication and efforts in growing opportunities for country music in their local territories. Winners for the remaining 2022 CMA International Awards categories will be presented with their awards in the coming months.
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