Lance Houston Joins River House Artists As VP, Promotion & Artist Development

River House Artists has added Lance Houston as VP of Promotion & Artist Development. He will spearhead the company’s promotions department.

In this position, Houston will help strengthen the company’s Artist Development department and work hand-in-hand with streaming and radio partners to grow artists’ and songwriters’ careers.

A Tuscaloosa, Alabama native, Houston brings nearly three decades of experience in country radio, including recent programming experience in major markets such as Chicago, Boston and Baltimore. The seasoned programmer also worked on iHeartMedia’s national programming team where he worked with 11 brands to build and elevate their music programming strategies.

“It’s an extremely exciting time for River House Artists! Zebb [Luster] and I are honored to have Lance join our team,” shares Lynn Oliver-Cline, Founder of River House Artists. “His reputation precedes him as an absolute tastemaker and his talents are going to be invaluable to our established and developing artists. I have admired Lance for years and we are thrilled to be working with him.”

“I feel like Nashville has been quietly calling me over the past few years, and as soon as I had the opportunity to go work for Lynn & Zebb, there was no holding me back,” adds Houston. “I’m super fortunate that I get to continue to be a part of the country music industry—plus learn a whole other side of the business after a really terrific run in radio!”

Houston can be reached at lance@riverhouseartists.com.

Founded in 2016, River House boasts a roster consisting of superstar act Luke Combs, Jameson Rodgers, Billy Strings, Ray Fulcher and Drew Parker, as well as newcomers Georgia Webster, Austin Snell, Zach Seabaugh, Kasey Tyndall, Grant Gilbert and more.