Greg Frey Tapped To Spearhead Cumulus Media’s New Music Partnerships Division

Cumulus Media has tapped VP of Programming Operations Greg Frey to lead its new Music Partnerships division.

Frey, a 12- year Cumulus veteran, will serve as VP, Music Partnerships where he will be the company’s creative liaison with artists, labels, booking agencies, and promoters. He will report to Chief Content Officer Brian Philips, and will be supported by a coalition that includes local and national advertising sales; music format VPs; digital leaders; and programming, promotion, and marketing executives.

In his new position, Frey will front the team which will develop music marketing partnerships for Cumulus’s over 300 music stations, Westwood One network franchises, and related social/digital platforms. The team’s focus will be on enhancing partnerships, creating value for the music industry, as well as new content and revenue opportunities for Cumulus.

“Greg will advance Cumulus’s music industry collaboration with his trademark credibility and tastemaker’s integrity,” Philips notes. “Greg enjoys the longstanding respect of the industry and from all at Cumulus, and I’m confident we will see success with his leadership right out of the gate.”

Frey adds, “We’ve spent the recent months laying the groundwork for this critical function so that we can best support collaboration between Cumulus and our esteemed music partners. I’m eager to get out there and show the music world what more we can do together.”