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CMA Hosts First-Ever Tour & Production Manager Forums

July 21, 2022/by Lorie Hollabaugh

Pictured (L-R): CMA CEO Sarah Trahern, Touring Career Workshop Executive Director Chris Lisle and CMA Vice President, Industry Relations and Philanthropy Tiffany Kerns. Photo: Hunter Berry/CMA

CMA hosted its first-ever Tour and Production Manager Forums in collaboration with the Touring Career Workshop July 18-19 at CMA’s headquarters in Nashville.

The back-to-back events featured comprehensive panels and presentations as well as networking opportunities for attendees. With touring professionals making up the second largest category of CMA membership, Monday’s event was tailored to tour managers, while Tuesday targeted production managers.

Pictured (L-R): Touring Career Workshop Executive Director Chris Lisle moderates the “Transportation and the Current State of Live Entertainment” discussion with Adam Schick (StageCall), Sharon Kendrew (High Road Touring) and Neville Shende (Pioneer Coach) during the Tour Manager and Production Manager Forums. Photo: Hunter Berry/CMA

The forums featured in-depth discussions and candid conversations around topics relevant to each career path, while also highlighting universal trends in the live entertainment industry, including tactics for growing with artist clients, mentorship for the next generation, and the importance of mental health awareness.

“At our core, CMA exists to provide resources, information and support for those in the music business,” says Tiffany Kerns, CMA Vice President, Industry Relations and Philanthropy. “This type of programming allows us to not only champion and equip industry professionals, but also remain at the forefront of an ever-evolving industry through continued learning, education and engagement. We say it often, but to keep our business strong, it is so important to support each and every person who makes this business possible.”

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Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.
Lorie Hollabaugh
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