Carrie Underwood is offering fans a unique experience this week with the opening of “The Denim & Rhinestones Experience” at the Historic Bell Tower in downtown Nashville.
The fun-filled, pop-up exhibit features a bevy of interactive photo installations, wardrobe displays, and a retail boutique celebrating the music of Underwood’s latest album, Denim & Rhinestones, out today (June 10).
“CMA Fest week is always so much fun with so many things going on and this year, we’ve added our album launch to the festivities! To celebrate, we’ve put together ‘The Denim & Rhinestones Experience,’ a pop-up exhibit and retail space for fans which will be open to the public at The Historic Bell Tower in downtown Nashville Friday, Saturday and Sunday,” Underwood tells MusicRow.
“We really wanted to bring the music of Denim & Rhinestones to life with some fun, interactive experiences highlighting ‘Ghost Story,’ ‘Crazy Angels,’ ‘Pink Champagne,’ an Infinity Room and, of course, lots of denim and lots of rhinestones. We’ve got some of my favorite wardrobe pieces from my recent performances at The Grammys, CMT Music Awards, Stagecoach, and more on display. Come on down, add some bling to some merch or on a souvenir cup, and we’ll keep you hydrated during the hot days of CMA Fest.”
“The Denim & Rhinestones Experience” will be open to the public from June 10-12.