Former ASCAP Creative Director Beth Brinker and award-winning photographer and director Harper Smith have launched Patchwork, a boutique creative agency specializing in creative direction, brand identity and content strategy for the music, entertainment and fashion industries.
Patchwork combines in-house analytics with creative strategy to construct global campaigns and brand identities, while crafting a cohesive narrative through photography, motion, key art and merchandising. The name is a nod to both Brinker and Smith’s extensive background in all aspects of the entertainment industry, from artist development, music publishing and A&R to photography, motion and creative direction. Each partner believes in celebrating and connecting the many unique and colorful pieces of a creator’s life to tell a story—like a patchwork quilt.
“With streaming and social platforms being such a big part of the industry, content is more valuable than ever. Our mission is to make sure that represents the creator,” Brinker says.
“Keeping up with the needs of all the different media possibilities has become quite overwhelming for artists and their teams. We are able to onboard the needs and generate a streamlined schedule of work that takes the pressure off and keeps the creative consistent and well executed,” Smith adds.
At ASCAP, Brinker worked closely with Carly Pearce, Brothers Osborne, Kelsea Ballerini, Dan + Shay and Midland. Smith’s recent roster of clients include Olivia Rodrigo (key art and commercial for Disney+ documentary Coming Home to You), John Mayer (won the 2021 VMA for Best Rock Video for “Last Train Home”), Bruno Mars (key art for Doo-Wops & Hooligans and Unorthodox Jukebox), Silk Sonic (key art and video for An Evening with Silk Sonic), Ewan McGregor (cover story for The Hollywood Reporter), Ralph Lauren and Lacoste.
Some of the clients Patchwork has recently worked with include Midland, Maren Morris, and Hailey Whitters. The company created Morris’ Humble Quest album artwork, and the video for “Circles Around This Town,” as well as all artwork, imaging and videos for Whitters’ recent third studio album Raised.
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