FF Entertainment has entered a three-year title sponsorship agreement between Live In The Vineyard & Live In The Vineyard Goes Country and tourism destination marketing organization Visit Napa Valley.
The new agreement makes Visit Napa Valley the official title sponsor for Live In The Vineyard and Live In The Vineyard Goes Country through 2024, and comes just before Live In The Vineyard Goes Country’s 2022 event.
“Visit Napa Valley is thrilled to support Live In The Vineyard and Live In The Vineyard Goes Country in this capacity,” says Linsey Gallagher, President & CEO of Visit Napa Valley. “Here in Napa Valley, we believe the ‘good life’ is the notion that the best things in life are the experiences we share, savor, and discover together. There could be no better embodiment of this philosophy than bringing musicians and fans together among our world-class Napa Valley vineyards to enjoy the best in wines, food, and our scenic Napa Valley beauty. Here’s to the power of music and wine to bring us all together!”
“There is tremendous excitement surrounding our partnership with Visit Napa Valley,” adds Bobbii Jacobs, Live In The Vineyard Co-Founder and President of FF Entertainment. “We look forward to the knowledge sharing, collaboration, and new opportunities this partnership will bring.”
Live In The Vineyard gives attendees intimate access to artists, top-tier winemakers, and world-renowned chefs. The three-day experiences bring together music supervisors, radio programmers, DSP curators, label execs, VIPs, corporate hospitality groups, and more to celebrate brand new music by today’s established and emerging artists.
Since its formation in 2008, Live In The Vineyard has featured performances by Backstreet Boys, Kelsea Ballerini, Natasha Bedingfield, Daughtry, Fergie, Jason Derulo, Jewel, Dean Lewis, Julia Michaels, Maren Morris, Jason Mraz, Alanis Morissette, Matt Nathanson, and more. Live In The Vineyard Goes Country, formed in 2017, has featured performances by Carrie Underwood, Zac Brown Band, Brad Paisley, Chris Janson, Little Big Town, Brothers Osborne, Cole Swindell, and more.
The 2022 version of Live In The Vineyard Goes Country is set to take place April 26-28 in Napa Valley. The lineup will be announced soon.
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