Booking Agent Travis James Joins Action Entertainment Collaborative

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Pictured (L-R): Travis James, Nick Meinema. Photo: Courtesy AEC

Tenured booking agent Travis James has joined Action Entertainment Collaborative (AEC), the boutique agency founded in 2021 by Nick Meinema and partner Greg Baker.

James joins AEC from United Talent Agency (UTA), and brings country artists John Michael Montgomery, John Anderson, Collin Raye, Aaron Tippin, Confederate Railroad and The Kentucky Headhunters with him to AEC.

“We were thrilled to be called on by Travis for this new chapter of his career,” says Meinema. “His mindset for the future of his clients is directly what we have set out to do when AEC opened its doors last year.”

James’ roster adds to AEC’s Music Row-based office which includes Trace Adkins, TLC, Terri Clark, Lonestar, Kevin Costner & Modern West, Billy Bob Thornton and The Boxmasters, newly-signed Eddie Montgomery of Montgomery Gentry, High Valley, Williams and Ree, Etta May, James Barker Band, as well as Canadian representation of The Mavericks, Sawyer Brown, Dallas Smith, Dean Brody, Hunter Brothers, The Road Hammers, The Trailer Park Boys and with Paquin Entertainment, The Reklaws, Gord Bamford and Jojo Mason.

“I met Nick in 2014 and worked with him daily through 2020,” shares James. “The pandemic changed the touring landscape forever and gave many of us enough pause to reprioritize our approach to booking. I’m a ‘Greatest Hits’ agent. My passion and happiness lies within the box set artists. As I looked around town, it was no surprise that Nick, Charley [Ray] and staff were redefining that agency model in a way I’ve never seen. I began learning my craft in a similar model in 1996, under my father’s tutelage at the Bobby Roberts Company. AEC is a modern version of where I came from, and their goals toward growth are unique and inspiring. Its singularly focused goal allows me to better serve my artists with the dedication they and the talent buyers deserve.”

Reach James at travis.james@action-ent.com or (615) 208-9596.

LB Cantrell
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