BBR Music Group Hires Marissa Messer, John Carroll & Hillary Borden

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Pictured (L-R): Marissa Messer, John Carroll, Hillary Borden. Photo: Jessica Crans

BBR Music Group announced the hiring of Marissa Messer to Director of Digital Marketing, John Carroll to Director of Streaming, and Hillary Borden to Marketing Manager.

Messer joins BBR from Soles4Souls, where she handled the non-profit’s digital presence, helping to turn shoes and clothing into opportunity by providing relief, creating jobs and empowering people to break the cycle of poverty. Prior to that, she spent time at various digital agencies. Reporting to Elise Stawarz, Sr. Director of Digital Marketing, Messer handles the strategic digital initiatives for the label’s artist roster. Reach her at [email protected].

“I’m thrilled to welcome Marissa to our digital marketing team,” says Stawarz. “Marissa comes to us with incredible experience in the non-profit and agency spaces, and I’m excited for her to bring these talents to our BBR Music Group artists.”

Carroll comes to BBR from Sony Music Nashville, where he served as Associate Director, A&R. Prior to that, he worked at Universal Music Group on their Global Streaming Marketing team. Reporting to Chris Loss, VP of Streaming at BBR, Carroll collaborates with key partners to amplify all of BBR Music Group’s artists, is responsible for delivering all new music, and works to discover and provide actionable insights to connect the dots between streaming and country radio. He can be reached at [email protected].

“John Carroll is well-versed in the big picture, yet also very much energized by the details,” says Loss. “He is creative while being analytic and is a spectacular fit for our culture and how collaborative we are here at BBR Music Group.”

Borden joins BBR from from The Bobby Bones Show, where she served as a producer, booking artists for the show and writing the weekend show, Country Top 30. Now, reporting to JoJamie Hahr, SVP of BBR Music Group, Borden is responsible for managing artist projects, creating marketing plans, streamlining advertising initiatives and coordinating with all departments on artist release plans and strategies. Reach her at [email protected].

“We are so thrilled to have Hillary join our family,” says Hahr. “She has been a friend to so many of us through The Bobby Bones Show, and her talent, passion and creativity sets her in a class all of her own. We are so lucky to have her!”

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