Borman Entertainment Announces Company-Wide Expansion

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Pictured (L-R): Liz Nixon, Elisabeth Ashley, Erik Peterson

Borman Entertainment has announced the promotion of several key staffers as part of a company-wide expansion in preparation for 2022.

The company guides the careers of artists such as Keith Urban, Tyler Hubbard, Dan Smalley, Mickey Guyton (in partnership with Steve Moir), and Abbey Cone and Track45 (in partnership with Missi Gallimore).

Liz Nixon has been elevated to the position of Sr. VP, Marketing. Nixon is a 20-year consumer marketing veteran, overseeing brand partnerships, digital and social media, streaming and direct to consumer marketing for the Borman Entertainment roster.

Elisabeth Ashley, a 14-year veteran who has spent a decade as an Associate Manager for Keith Urban at Borman Entertainment, has been elevated to VP, Management & Artist Development.

Erik Peterson, who has spent the last eight years as an associate manager working with many of the company’s roster, has been elevated to VP, Management & Artist Development.

“Liz, Elisabeth and Erik are three of the industry’s best,” says Gary Borman, the company’s namesake. “They’re consummate professionals whose leadership, passion, inventiveness and commitment contribute immeasurably to the success of our artists and serve as inspiration to the entire team.”

Additionally, Sarah Redo and Kaitlyn Gruber have been elevated to Sr. Manager, Social Media and Marketing.

Donna Jean Kisshauer, who has called Borman Entertainment home for the past 22 years, continues to oversee touring and radio marketing for the company’s roster in her role as Sr. VP, Touring and Radio Marketing.

LB Cantrell
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