Spotify Partners With Shopify To Give Artists Access To In-App Merch Sales

Spotify and its Spotify for Artists’ newest integration, in partnership with Shopify, will give artists more opportunities to grow additional revenue streams on the platform through merchandise sales.

Through Shopify, artists and their teams will be able to manage inventory and control which items are featured on their profiles. To list their merchandise, artists will need administrative access to their Spotify for Artists account and a Shopify store. Users will be able to choose three items from their store to feature on their artist profile.

“For many fans, Spotify is the primary way they interact with an artists’ music, and we are excited to give artists a new way to capitalize on that moment,” says Camille Hearst, head of Spotify for Artists. “We want to provide artists with as many resources as possible to help turn listeners into fans, fans into superfans and, ultimately, help artists earn more. The integration of Shopify’s powerful backend for powering commerce presents a significant step forward in our efforts to help artists maximize additional revenue streams and give them agency over their careers.”

“Thousands of artists already choose Shopify as their commerce platform, and now we’re bringing fans and artists even closer together with the launch of the Spotify channel. Artists today are entrepreneurial. They’re building multifaceted brands and businesses, and now we’re making it easier for them to meet fans where they are,” adds Amir Kabbara, director of product, Shopify. “By bringing entrepreneurship to Spotify, we’re empowering artists to think beyond the traditional merch table with new ways to monetize, and to experiment with their brands through commerce.”

While any artist around the globe can link their Shopify store during this beta period, Shopify merch will only be visible to listeners in Australia, Canada, New Zealand, the U.K., and the U.S.