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Tiera Joins The Valory Music Co. Roster

August 5, 2021/by Lorie Hollabaugh

Pictured (L-R): McGlinchey Stafford’s Brenner McDonald, Kam Studios’ Kamren Kennedy, OH Creative Management’s Olivia Hanceri, Big Machine Label Group’s Scott Borchetta, Tiera, Big Machine Label Group’s Allison Jones, The Valory Music Co.’s George Briner, Big Machine Label Group’s Darielle Schroeder, Big Machine Label Group’s Carly Strickland. Photo Credit: Seth Hellman for The Valory Music Co.

Breakout artist Tiera has signed with the Valory Music Co.

She released her debut, self-titled EP earlier this year, and is paving her own path with standout R&B/country tracks “Found It In You” and “Shut It Down.” She was inducted into CMT’s Next Women of Country Class of 2020 and was honored by AIMP for their Rising Songwriters Class of 2020. When not in the writer’s room or recording studio, the Alabama-native hosts a daily radio show on Apple Music Country, The Tiera Show. Tiera is set for her next milestone moment on Aug. 17, when the budding young artist makes her Grand Ole Opry debut.

“When Tiera walks into a room she instantly brightens it with her charm, wit and amazing talent,” says Big Machine Label Group President/CEO Scott Borchetta. “I was knocked out the moment I met her and cannot wait for the world to discover her. This is a very special new talent.”

“When I first moved to Nashville I had this vision of what the perfect record deal would be,” says Tiera. “Above all, I wanted to be somewhere where they loved and understood the music and brand that I had built as an independent artist. I wanted to work with people that worked just as hard as I do for my music. I didn’t want to just gain a team, I wanted to gain a family. That’s exactly what I found in the Valory team. They were so enthusiastic from the moment I met them and I just couldn’t be more thrilled to be a part of The Valory Music Co.!”

Tiera was the flagship songwriter for Nicolle Galyon’s Songs & Daughters publishing company. She is represented by OH Creative Management and WME in Nashville.

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Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected].
Lorie Hollabaugh
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https://musicrow.com/wp-content/uploads/2021/08/unnamed-13-1-scaled.jpg 1920 2560 Lorie Hollabaugh https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Lorie Hollabaugh2021-08-05 14:45:582021-08-05 14:50:45Tiera Joins The Valory Music Co. Roster

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