Talent agency veteran William Lowery is launching Brigade Media Capital (BMC), a media advisory practice focused on a portfolio of entertainment ventures.
BMC’s services include capital management strategy, content financing and sales, as well as creative marketing services for brand optimization. BMC will have offices in Austin, Nashville, and Atlanta with new hire announcements expected in the coming weeks.
Within its first 30 days, BMC supplied financing for two films currently in post-production–Seriously Red starring Rose Byrne and produced by Dolly Parton, and Murder at Emigrant Gulch starring Thomas Jane and Richard Dreyfuss. The firm has additional projects in development with Seven Bucks Productions, the Memphis Grizzlies, and the PBR (Professional Bull Riders). Brigade also owns or advises a portfolio of entertainment assets including FilmHedge Media Lending, A to Z Sports Network, Fivestone Studios, Real Music TV and others.
Prior to forming BMC, Lowery was a senior associate at Endeavor Content, advising its asset base across production, music, and sports departments with an emphasis on the middle American region. Based in Nashville, he worked closely with the WME country music roster, Endeavor-owned PBR and oversaw the agency’s faith-based division.
“I am extremely grateful to the leadership team at Endeavor, having the pleasure of working with some incredible thought leaders,” shares Lowery. “And I am proud of what we accomplished, especially during this difficult last year.” He continues, “BMC intends to operate as a disruptive, optimization practice moving alongside an ever-changing media landscape, and now is the perfect time to launch the company with some amazing partners.”
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