Nashville-based artist, writer, and producer Rufio Hooks has signed a worldwide publishing deal with Reservoir. The deal includes Hooks’ current global hit co-write, “Butter,” by the K-Pop group BTS, plus all future works.
Rufio’s wildly popular cut, “Butter,” debuted at No. 1 on Billboard’s Hot 100, where it has remained for seven consecutive weeks, in addition to topping the Digital Song Sales chart. Upon release, the track set several all-time records, including Spotify’s biggest song debut with over 11 million first-day streams, and the music video soaring to a record-breaking 113 million views within 24 hours. “Butter” is also the best-selling download of 2021 so far.
Originally from New Jersey, and now based out of Nashville, Hooks has established himself as a rising songwriter, producer, and artist. His knack for crafting melodies and lyrics, skill in vocal production, and propensity for blending sounds across genres has led to sessions with Zach Crowell, Filmore, Jennifer Denmark, Jimmie Allen, Seaforth, Sophia Quinn, Cameron Bedell, and Stephen Kirk, among others.
“Seasoned songwriters dream of achieving the kind of record-breaking success that ‘Butter’ has, but the fact that this is Rufio’s first cut is utterly extraordinary and only speaks to his remarkable talent,” says Reservoir EVP of Creative John Ozier. “He has such a strong ability to write across various genres, and we’re eager to tap into his natural gift and identify future collaborations for him across the industry.”
“I am excited to team up with Reservoir and start this next chapter of my career,” says Rufio. “I think the culture that they have built in both Nashville and LA is really special.”
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