Lori McKenna Enters Partnership With Concord, PULSE & Creative Nation

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Pictured (L-R, back row): Luke Laird (Creative Nation), Scott Cutler (Pulse Music Group), Jim Selby (Concord Music Publishing), Duff Berschback (Concord Music Publishing); (L-R, front row): Beth Laird (Creative Nation), Lori McKenna, Josh Abraham (Pulse Music Group). Photo: Spencer Combs

Concord Music Publishing, Creative Nation and PULSE Music Group have partnered to sign a multi-faceted agreement with lauded songwriter and artist, Lori McKenna. Concord Music Publishing has acquired McKenna’s publishing catalog and in partnership with Creative Nation and PULSE, will co-publish McKenna going forward.

McKenna is one of the music industry’s most in-demand songwriters and has been awarded three Grammy wins as a songwriter for Best Country Song with Little Big Town’s “Girl Crush” (2015), Tim McGraw’s “Humble and Kind” (2016), and most recently, The Highwomen’s “Crowded Table” (2020). She has also won two CMA Awards and was named the ACM Songwriter of the Year in 2017. In addition to her work in country music, McKenna also co-wrote “Always Remember Us This Way,” which was featured in the Academy Award-winning film, A Star Is Born, starring Lady Gaga and Bradley Cooper.

“I’m thrilled and thankful to keep doing what I love most with my Creative Nation family in Nashville. I’m so excited to add PULSE and Concord in this next chapter and I look forward to what’s to come,” McKenna says.

McKenna catalog includes hits by Carrie Underwood, Miranda Lambert, Tim McGraw, Faith Hill, Little Big Town, Hunter Hayes, The Highwomen, and many more, as well as her 12 solo albums. Her original music has garnered several Americana and Grammy Award nominations.

Jim Selby, chief publishing executive at Concord says, “As both a songwriter and an artist, Lori McKenna has contributed to some of the most notable and groundbreaking hits in country music and beyond. Concord is honored to be chosen as the home for her catalog—our creative teams worldwide are looking forward to working closely with Lori, alongside Creative Nation and PULSE, to champion the hits still to come.”

“Working with Lori McKenna the past 5 years has been a dream come true. Her talent is undeniable and she continues to evolve and write some of the most iconic songs for our generation. We are so excited to continue working with her and to add PULSE and Concord as our publishing partners in this next chapter,” Beth Laird, co-founder and CEO of Creative Nation, adds.

Scott Cutler, co-CEO, PULSE Music Group sums, “Lori is one of the most authentic and widely respected writers on the planet—she has such a special talent. PULSE has had the honor of being a part of her story through our partnership with Beth and the Creative Nation team. We are so excited to partner with Beth and Concord on this next chapter and to continue to be a part of Lori’s future—this is a music publishing dream team!”

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