Sandbox Entertainment has announced the launch of Sandbox Succession, the company’s newly formed division providing comprehensive estate management services in all exploitations focusing on name and likeness.
The division will be led by Josh Matas, who joined the company in 2015. Working with Sandbox Entertainment President/CEO Jason Owen, Matas aims to cultivate a business that delivers best-in-class services across artist management, legacy preservation and development of creative artistic opportunities in today’s cultural landscape.
Sandbox Succession counts the estates of late American icons Johnny Cash (John R. Cash Revocable Trust), June Carter (June Carter Cash Trust) and The Carter Family (The Carter Family – FFCM LLC) as clients.
The announcement comes on the heels of signing NASCAR’s most decorated driver in history, NASCAR Hall of Fame member Richard Petty (Richard Petty IP LLC).
The division’s full scope of services includes brand development and partnerships; merchandising and licensing; hospitality; exhibitions; live performances; and entertainment development across film, television, music, content, gaming and books.
“I’m thrilled to announce the creation of Sandbox Succession which is a natural extension of the artist-first mentality that drives all of our businesses,” says Owen. “It’s an honor and a privilege to work with the Estates of these icons. We look forward to preserving and furthering their enduring legacies.”
“Jason and I both come from branding backgrounds, and I got a unique opportunity early on in my time at Sandbox to work with Johnny Cash’s estate.” Matas adds. “The depth of this work emphasized the importance of managing these critical brands. Audiences have shown a continued reverence for this particular collection of individuals—and that’s where we as brand managers are excited by the idea of not only presenting sustainable business models, but also continuing to tell their stories as a pillar of the greater cultural landscape.”