With virtual events at an all-time high, Spotify has announced its partnership with four new virtual events platforms: StageIt, Mandolin, NoCap, and nugs.net.
The massive streaming platform aims to streamline the experience with its new partners so that listeners can go directly from Spotify on iOS, Android, or desktop to an event. Though Spotify doesn’t sell concert tickets, they do recommend events to listeners based on their location, the music they like, and the artists they follow. Last fall, Spotify announced its integration of virtual event listings through partnerships with Songkick and Ticketmaster. By visiting the “On Tour” section of their favorite artists’ profiles or checking the listings in Spotify’s Concerts hub, fans have since been able to view scheduled virtual performances and see livestream listings in Spotify’s Concerts hub.
Because there is no way to list events directly through Spotify for Artists, artist teams should work with the ticketing partners to get their events listed.