CMA Announces New Hire And Promotions

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Pictured (clockwise): Todd Hartley, Catherine Frizzell, Pamela Hothorn, Amanda Eckard

The Country Music Association has announced the hiring of Todd Hartley as Senior Vice President, Legal & Business Affairs, effective Wednesday (April 7).

In his new role with CMA, Hartley will be responsible for overseeing the organization’s legal and business affairs operations. His responsibilities will include oversight of all contractual, legal and business practices for CMA’s events and television properties. In addition, he will serve as a staff liaison to the Board’s Governance Committee. Hartley will report to CEO Sarah Trahern, and serve as a member of the cross-functional senior management team. He comes to CMA from Bridgestone Americas, Inc. where he was Senior Counsel for Marketing, Advertising and Communications. Hartley can be reached at thartley@cmaworld.com.

The CMA also announced the recent promotions of three staff members within CMA’s marketing department. Catherine Frizzell has been elevated to Vice President, Marketing, while Amanda Eckard has been promoted to Head, Creative & Content Development, and Pamela Hothorn to Senior Manager, Creative Operations.

In her new role, Frizzell oversees the Creative & Content Development team as well as the development of consumer marketing strategies across all media platforms, including television, radio, digital and print in addition to implementing advertising and marketing plans for all CMA events and initiatives including CMA Awards, CMA Fest, CMA Country Christmas and CMA Foundation. Reach Frizzell at cfrizzell@cmaworld.com.

Eckard is responsible for brand and content strategy and development across all CMA properties. This includes oversight of content creation, digital asset management and brand identity to ensure alignment of creative vision with CMA’s strategic objectives. Reach her at aeckard@cmaworld.com.

In her new role, Hothorn will manage CMA’s extensive assets archive, video production operations and still photography for all CMA initiatives. Reach her at phothorn@cmaworld.com.

“We are thrilled to welcome Todd to our senior management team at CMA,” says Trahern. “With his extensive marketing, creative, digital and partnership experience, Todd will be a vital asset to our Business Affairs department and crucial in continuing CMA’s strategic growth across the new media landscape. I am also delighted to see Catherine, Amanda and Pamela step into their new roles at CMA. Across Catherine and Amanda’s extensive tenure, 16 and 19 years respectively, they have offered continued leadership and innovative perspectives that have been invaluable in creatively adapting strategies and content to move country music forward, while Pamela has been instrumental in maintaining and furthering the CMA brand across all of our creative operations.”

LB Cantrell
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