BBR Music Group Names Jay Jones Sr. VP Of Publicity

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Jay Jones. Photo: Cody Heckber

BBR Music Group announced the promotion of Jay Jones to Senior Vice President of Publicity.

His responsibilities include strategy and oversight of publicity campaigns for BBR Music Group/BMG Nashville’s recording artists across the label’s imprints, including Broken Bow Records, Stoney Creek Records, and Wheelhouse Records. Additionally, he directs corporate communications and messaging for all three imprints. Jones will continue reporting to President of BMG Nashville, Jon Loba.

As the first executive hire at BBR Music Group following its acquisition by BMG, Jones has led publicity campaigns including the debut of Blanco Brown and his triple Platinum hit “The Git Up,” Jimmie Allen’s breakout as he became the first Black artist to launch his career with two consecutive No. 1 singles at country radio, and Lindsay Ell’s debut album The Project and powerful sophomore concept album Heart Theory. He has also been instrumental in recent campaigns for Granger Smith, Lainey Wilson, Elvie Shane, and Brooke Eden.

Prior to joining BBR, Jones career stops include time at CMA and his own Jay Jones Music, a public relations and marketing company where his clients included The Beach Boys. He attended the University of Alabama and graduated from Belmont University with a degree in Music Business and is a member of CMA, ACM and the CCMA’s.

“Jay was the perfect addition to the BBR Music Group at the perfect time,” says Loba. “His previous experience as both an independent publicist and working for the CMA served him well as the BBR Music Group transformed from a family-owned domestic country label to a strong and diverse music entity with global reach. Jay’s track record of securing significant media and press speaks for itself and we look forward to he and his team continuing their strong role telling our artists’ stories.”

Jones can be reached at jay@bbrmusicgroup.com.

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