ACM Lifting Lives announced today (April 16) the Official 56th ACM Awards Playlist: Stream for a Cause initiative to benefit the ACM Lifting Lives COVID-19 Response Fund.
The Stream for a Cause ACM promotion is live today (April 16) through Monday (April 19), and is available on Amazon, Apple Music, Pandora, Spotify, Tidal and YouTube Music. Labels including Big Machine Label Group, Sony Music Group, Universal Music Group and Warner Music Group will also take part in supporting this cause.
Amazon kicks off Stream for a Cause with a donation to the ACM Lifting Lives COVID-19 Response Fund. The funds raised are going to be distributed to the people in the country music community who met the criteria of need. Since 2020 Lifting Lives has raised over $3.5 million, and the Stream for a Cause initiative has already helped raise more money to donate.
“We’re honored to have the support of all major DSPs and record labels in anticipation of our first-ever Stream for a Cause initiative,” says Executive Director of ACM Lifting Lives, Lyndsay Cruz. “We couldn’t imagine a better way to support members of the country music community in need than by streaming the music they’ve created. A special thank you to Amazon for jumpstarting the event with a donation to our COVID-19 Response Fund and Universal Music Group for spearheading these initiatives to support our industry. We look forward to a weekend of streaming for a great cause!”
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