Luke Bryan Re-Launches Two Lane Lager, Introduces New Hard Seltzer
Luke Bryan
Luke Bryan is reintroducing his Two Lane American Golden Lager and a new Two Lane Hard Seltzer to the market following a rollout last year and subsequent pause on production during the pandemic.
The Constellation Brands beer is back on shelves now and available in Tennessee, Alabama, Georgia, Florida, North Carolina, South Carolina and Virginia, with plans to steadily expand distribution in the coming years. Bryan’s Two Lane Hard Seltzer, available in cherry limeade, peach tea, blueberry lemonade and watermelon punch flavors, was initially introduced in Georgia, and is now available beyond the Peach State.
“Two Lane is a natural extension of our high-end portfolio, and we are thrilled not only to get lager back on shelf, but to also offer Two Lane Hard Seltzer to fans across the Southeast,” says Jim Sabia, executive vice president and managing director, Beer Division, Constellation Brands. “We found an incredible co-creator in Luke Bryan. He’s down to earth and is direct in sharing his likes and dislikes, so working with him and evolving the Two Lane brand has been a really fun ride.”
“It’s no secret that I love a good time, and I’m also deeply connected to my roots. Two Lane has found the perfect balance, combining my celebratory approach to life and my connection to home,” Bryan says. “I’m very excited that Two Lane is back on shelves, and I can’t wait for people to get their first sips of Two Lane Hard Seltzer. It’s a great complement to the lager, and I hope y’all love it as much as I do.”
Those wishing to try the new lager or seltzer can check out drinktwolane.com for more information and details on where to find the nearest Two Lane retailer, or get it delivered straight to your door. Additionally, pending the ability to safely enjoy live music together in the months ahead, fans can also crack open a Two Lane at the Bonnaroo Music & Arts Festival in Manchester, Tennessee (Sept. 2-5, 2021), and Rock the Ocean’s Tortuga Music Festival in Fort Lauderdale, Florida (Nov. 12-14, 2021).
