Circle Network To Launch On Peacock With Blake Shelton Takeover

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Blake Shelton. Photo: Andrew Eccles

Circle Network is celebrating “Spring Blake” this year as it teams up with Blake Shelton for a network takeover that will feature Shelton-themed episodes and star-studded performances from some of his closest friends. Viewers can tune into “Spring Blake” this Saturday, March 13 starting at 12 p.m. ET on Circle.

Just in time for the takeover, Circle’s country lifestyle programming is now available on Peacock, NBCUniversal’s streaming service. The network is Peacock’s first channel addition dedicated to country lifestyle and music programming. Circle’s distribution has grown rapidly since its launch in January 2020 and now reaches a monthly audience of nearly 150 million via ad-supported streaming distribution partnerships, in addition to its linear distribution.

“There are more than 130 million people in the United States who identify as country music fans, and with Peacock, we are able to reach more of this growing fan base than ever before,” says Scott Bailey, President of Opry Entertainment Group.  “We look forward to adding our artist-centered programming, like Opry Live, to their collection of high-quality content and channels.”

“Blake is an iconic country music star, and we are excited to have him take over Circle Network for a night of all things Blake Shelton,” says Drew Reifenberger, Circle Network General Manager. “Viewers will get an inside look into our favorite episodes and moments featuring Blake—from visits to the iconic ‘Ole Red’ hotspot, to live performances with his close friends and fellow country music stars. This also comes at a perfect time as we launch our partnership with Peacock, allowing even more country fans to take part in the journey.”

Runaway June’s Natalie Stovall, who was a part of #TeamBlake on NBC’s The Voice, will kick off the Shelton marathon at 12 p.m. ET with episodes from her show The Southern Weekend, where she’ll visit Shelton’s Ole Red restaurant in Nashville and meet Canaan Smith at Prince’s Hot Chicken for a hot chicken challenge. Other highlights include joining Luke Combs and Craig Morgan for a duck hunt on Morgan’s lifestyle show Craig’s World, a reunion with Shelton’s former tour mates Howard and David Bellamy on their Bellamy Brothers’ Honky Tonk Ranch, and more. The evening will also feature Shelton’s Opry Live with Dustin Lynch and Trace Adkins, as well as the premiere of this year’s Conservation AID concert benefiting The National Wild Turkey Foundation with Shelton, Lynch, Morgan, Chris Janson, Jimmie Allen, Lindsey Ell and Chuck Wicks.

“Spring Blake” will continue all March long at Ole Red. Circle and Ole Red are partnering up to launch a “Spring Blake” sweepstakes, with two lucky winners receiving a Personal Redphone, a Zoom meet and greet with Shelton, and a Spring Blake at Home Kit full of supplies to celebrate in true “Spring Blake” fashion. The kit will also include an Ole Red drumhead signed by Shelton.

Lorie Hollabaugh
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