5ive (Craig James) has been named managing partner of True Breed Records, an imprint of Nashville Label Group, the multi-genre record company launched three years ago by Seventh Day Slumber founder/frontman Joseph Rojas. 5ive, along with business partner Ray Ortiz, will now oversee all daily operations of the label.
Nashville Label Group was established in 2018 by Rojas, Seventh Day Slumber founder and frontman and creator of the City RockFest and Summer RockFest Tours. The label’s True Breed and RockFest Records imprints are distributed by New Day Christian Distributors, with digital distribution by Capitol Christian Music Group.
5ive is also the first artist signed to True Breed, and released his label debut, Family Business, in 2019. Produced by 5ive and SPEC, the 14-song set chronicles 5ive’s past struggles with drug addiction and his redemption. His sophomore album will bow later this year.
“First and foremost, I want to thank the Lord for this amazing opportunity,” 5ive says. “As an artist on True Breed, I couldn’t have imagined that one day I’d become a managing partner. With Joseph’s blessing and support, Ray and I are excited for this new journey. Our desire is for Jesus to be glorified in word and action as we help win the lost to Christ through the power of music.”
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