Venue Group, the global entertainment and hospitality group founded and led by Ben Lovett of Mumford & Sons and his partners, has revealed its timeline for the spring 2022 opening of Huntsville, Alabama’s new Amphitheater.
Construction is now underway for the state-of-the-art Amphitheater, and the doors of the venue are slated to open in April 2022. Huntsville’s Amphitheater boasts a capacity of approximately 8,000 fans, and reinvents the concept of a major event space expanding it to a 365-day experience that will, in addition to hosting live music, provide daily community building opportunities for local groups, businesses and government organizations for both large-scale and small gatherings.
Adjacent to the Amphitheater, Venue Group is in talks with regional chefs and local vendors for the food village that will operate year-round and provide food and beverage options not only to patrons of the Amphitheater, but also serve as an additional amenity and social space for Mid-City (the fast-growing neighborhood to the west of Downtown Huntsville).
“One of the biggest trends in the past 10 years has been an elevation of the quality and variety of food offerings, especially around music,” says Lovett. “We believe there is a huge amount of opportunity in the hospitality side of entertainment to deliver food and drinks of such excellence that they stand on their own two feet as an offering not simply as a way to “tide you over,” quench the thirst or satiate the hunger temporarily. We have to aspire for higher standards than that. One of the reasons that Huntsville is so appealing to me and the team is it feels like going the extra mile is in the DNA of this city and we intend to go the extra mile when it comes to not just the concert experience but the restaurants and bars that lay adjacent and that will serve customers year-round.”
“More than an amphitheater, this facility will help us grow our music and culture economy,” said Tommy Battle, Mayor of Huntsville. “It will allow us to become a community of curators, where we can develop our own creative content that is unique to Huntsville that we can share globally. In addition to arts festivals, markets, and world-famous musicians, we’ll be able to incubate our own talent, showing that our next great entrepreneurs don’t all have to be in space and missile defense.”