Morris Light & Sound To Be Acquired By Solotech
Solotech, a global leader in audiovisual and entertainment technology, is acquiring Nashville-based Morris Light & Sound.
The acquisition will strengthen Solotech’s live productions and systems integration divisions in the U.S., expand its already extensive inventory, and add to its team of industry professionals. This synergy will maximize Morris Light & Sound customers’ access to a larger pool of expertise and state-of-the-art technology around the globe.
Morris Light & Sound was formed nearly 30 years ago by longtime manager Dale Morris to outfit tours for country hitmakers Alabama. Morris created a unique business model that not only represented and managed artists, but also provided full production services all under one roof. “The audiences that Alabama drew were unprecedented in country music at that time,” Morris said. “We needed a sound system that would project their music over the sounds of the crowd, so I turned to an audio company in L.A. who configured sound systems for rock groups which was what we needed. I purchased the system out of necessity for Alabama and that’s how we got started in production.”
“We are excited to have the Morris brands acquired by Solotech, a highly respected company in the industry,” said Zack Morris, COO of Morris Enterprises. “Our company cultures and values such as collaboration and exceptional performance complement each other, and we’re confident our clients will continue to receive an elevated experience.”
Solotech has collaborated with top artists such as Taylor Swift, Lady Gaga, Paul McCartney, The Rolling Stones, and venues like The Colosseum at Caesars Palace and Bridgestone Arena.
