Industry Ink: Lee Brice, Island Time Festival, Who Knew Presents

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Lee Brice Is New Yuengling Brand Ambassador

Lee Brice. Photo: D.G. Yuengling & Son, Inc

Lee Brice has signed on to become an official Brand Ambassador for Yuengling Traditional Lager and will help kick off the start of Yuengling’s Stars & Stripes program. The partnership with Brice encompasses personal appearances and performances on behalf of the brand, fan meet & greets, special promotions to meet Brice, a chance to win custom Yuengling and Brice swag, social media sweepstakes and giveaways, in-store point of sale support, social media content and support of our nation’s military. The partnership also officially launches Yuengling’s Stars & Stripes program, which is dedicated to supporting our nation’s military through Team Red, White & Blue, whose mission is to enrich the lives of America’s veterans through the nation’s largest veteran health and wellness community.

Together, Yuengling and Brice will support Team RWB through special cans and packaging, in-store point of sale support, and many more fan-centric activations throughout 2021. Both Yuengling and Lee are historic avid supporters of the troops. “I am thrilled to team up with a family-owned brewery and serve as a brand ambassador for their Stars & Stripes program,” said Brice. “Spending time with my family, supporting our troops and enjoying a nice, cold beer are three things I love in life, so you could say this is the best of three worlds.”

 

Island Time Music Festival Goes Virtual February 24-27

The Island Time Music Fest in Isla Mujeres, Mexico is celebrating its 12th year anniversary this year. This year’s event February 24-27 will be virtual due to COVID and will be hosted by Kellie Pickler and Kyle Jacobs and the performers will include Vince Gill, Lee Brice, Jake Owen, Lisa Loeb, Blackberry Smoke, LOCASH, Runaway June, A Thousand Horses, Trigger Hippy, American Young, Maggie Rose, Emily West, Love and Theft, Tango, Shelly Peiken, Levi Hummon, LJ, Lewis Brice, Nick Norman, Rob Hatch, Them Vibes and more. The festival raises money for the Little Yellow School House for special needs children in Isla Mujeres. From the successes of the Island Time Music Fest, the school now has six classrooms, full-time teachers and 63 students.

“What’s so amazing about this festival is the artists, production teams and musicians have all donated their time to help. It’s like a gathering of family and friends to support a community who would otherwise be forgotten. It’s paradise for us who vacation and who spend time here, but for those born here without options for work, growth in education—well, it can be a beautiful prison. We’re here to change that and put our money and energy where our hearts are: with the people of Isla Mujeres,” says co-founder Skip Bishop.

 

Who Knew Presents Set For January 14

Who Knew Presents The Smartest People In The Room Featuring Scarlett Burke And Jared Gutstadt is set for Jan. 14 at 4 p.m. ET. Burke is an actress and songwriter who has had songs cut by Miranda Lambert, Lindsay Ell and more, and composed music for marketing campaigns for Taco Bell, Zillow and more. Gutstadt is a producer, writer, inventor, and entrepreneur who is known for his patented technology that transformed the TV marketplace through his company Jingle Punks. He launched a new production studio platform and network Audio Up in April 2020.

Registration for the event is open now.

Lorie Hollabaugh
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