The Country Radio Broadcasters, Inc. announced that Country Music Association CEO Sarah Trahern will be the 2020 CRB President’s Award recipient. The award will be presented during “CRS Honors,” the official launch to CRS 2021: The Virtual Experience, on Tuesday, Feb. 16, 2021, at 12:30 p.m. CT, immediately following the morning sessions of the all-new CRS Streaming Summit.
The CRB President’s Award is presented to an individual who has made a significant contribution to the marketing, production, growth, and development of the Country Radio Seminar and the multiple services that Country Radio Broadcasters provides to the country radio and music communities.
“Sarah is the epitome of this award. Her selfless and tireless work on behalf of artists, songwriters, labels, managers, touring professionals, and country radio, and her steadfast support of CRB and Country Radio Seminar make her a highly deserving honoree. I am blessed to call her colleague, confidant and friend. And all of us in country are blessed to have her as a true leader in our genre,” said CRB/CRS Board President, Kurt Johnson.
The 2020 CRB Artist Career Achievement Award recipient, Rascal Flatts, will also be recognized during the Opening Ceremonies. The CRB Artist Career Achievement Award is presented to an individual artist or act who has made a significant contribution to the development and promotion of country music and country radio through their creativity, vision, performance, and/or leadership. On the heels of celebrating their 20th Anniversary Year, Rascal Flatts was named the 2020 Artist Career Achievement Award recipient during a surprise announcement made at Country Radio Seminar (CRS) 2020’s Opening Ceremonies. President/CEO of Big Machine Label Group, Scott Borchetta will present the award to Rascal Flatts.
Capitol Records Nashville recording artist Mickey Guyton is also confirmed to open CRS 2021: The Virtual Experience with a performance of the national anthem, sponsored by Veterans Matter.
Due to the pandemic, the 2020 Country Radio Hall of Fame Induction Ceremony, where the CRB President’s Award and Artist Career Achievement awards are historically given, could not be held in person and is subsequently being held virtually during CRS 2021: The Virtual Experience.
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