The CMA is hosting an informational webinar on Thursday, Dec. 10 at 12:30 p.m. CT to further outline resources and services that are available to the industry affected by the COVID-19 pandemic through its Music Industry Covid Support initiative. Panelists for Thursday’s webinar include CMA CEO, Sarah Trahern; CMA VP of Community Outreach, Tiffany Kerns; and CMA Board of Directors Incoming Chairperson, Mary Hilliard Harrington.
Since March, the Nashville-based trade organization has taken action to support not only its membership, country music base, and those in the music business at large affected by the ongoing health crisis, and is hosting the webinar as a next step to further aid members of the industry during this challenging time. To register for the webinar, and to learn more about the CMA’s COVID-19 resources, visit cmaworld.com.
CMA is prioritizing three critical needs at this time, which include offering numerous mental health resources, aiding those who are food insecure, and providing human services guidance on career and financial direction. Recent efforts include providing Thanksgiving meals and additional food supplies direct to families in need through Second Harvest and Musically Fed, confirming the addition of music industry families to Salvation Army’s annual Angel Tree program and job opportunities around the Red Kettle campaign, as well as offering career support for music professionals through annual memberships to FlexJobs. Additional companies and organizations CMA has funded include The Store, Music Health Alliance, MusiCares, Pinnacle Financial and Career Spa.
The organization is also currently leading the Music Industry Alliance, a group of more than 20 music organizations and associations each involved in efforts to support music professionals. CMA operates as a connector and facilitator to bring these groups together and maintain structure and organization among all individual recovery efforts as the industry begins to reopen.
“The music industry has been silenced, and our people are currently facing something that no one could have ever anticipated having to deal with,” says Trahern, CMA Chief Executive Officer. “What we want most is to communicate to any of our colleagues in need that they can reach out to us for direction and support. The music community, regardless of genre, is in this together, and we are ready and willing to help anyone currently struggling.”
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