TikTok, Sony Music Strike Licensing Deal

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Short-form video app TikTok has inked an agreement with Sony Music Entertainment to make songs from Sony’s roster of global superstars and emerging artists available across the TikTok app. TikTok made the announcement Monday morning (Nov. 2) via the company’s official blog.

The TikTok creator community will have access to sound clips from Sony Music’s catalog of current hits, new releases, classics, and deep cuts from every genre of music, while the two companies will work together to support greater levels of TikTok user personalization and creativity on the platform. The deal will also allow Sony and its artists to use TikTok to bring greater awareness to their music and artists, with TikTok partnering with Sony to promote artists on the platform.

Said Dennis Kooker, President, Global Digital Business and U.S. Sales, Sony Music Entertainment, “Short form video clips have developed into an exciting new part of the music ecosystem that contribute to the overall growth of music and the way fans experience it. TikTok is a leader in this space and we are pleased to be partnering with them to drive music discovery, expand opportunities for creativity and support artist careers.”

Said Ole Obermann, Global Head of Music for TikTok, “We are thrilled to enter in to this agreement with Sony Music so that we can continue to work together to connect the incredible roster of Sony artists in the U.S. and across the globe to new audiences and harness the power of TikTok. Especially during this time when the artist community is challenged to find new ways to reach fans with their music, we are committed to working together to do just that.”

TikTok inked global licensing deals with independent digital rights agency Merlin earlier this year, as well as an agreement with the National Music Publishers’ Association.

Jessica Nicholson
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