Carter Faith Signs With Altadena

Rising singer-songwriter Carter Faith has signed an Artist Development deal with Altadena, the multi-faceted music company founded by late hitmaker busbee.

With financial backing and management services from Pound It Out Loud, an entertainment company founded by songwriter and producer Margaret Valentine, the artist development structure will allow Carter to maintain control of her recording and publishing assets while building her career with the Altadena and Pound It Out Loud teams. Carter released her first song, “Leaving Tennessee,” at the end of July, and it has quickly accrued nearly one million on-demand streams. Her follow-up single, “Sinners in a Small Town,” will release Friday, Oct. 16, with a video following later in the month. Both songs were co-written by Faith, Valentine, and Jen Stegall and co-produced by both Stegall and Valentine.

Altadena President Daniel Lee says, “The first time I heard Carter sing, I knew she had a gift. The first time I sat with her, I knew she had a voice. And the first time I saw her perform, I knew she was a star. I’m excited to carry on the incredible legacy busbee built through his work with Maren [Morris] and Carly [Pearce] as we introduce to the world, the next rising female country star.”

A North Carolina native, Carter moved to Nashville to attend Belmont University and pursue her craft in songwriting.