Reservoir Inks Deal With Sorted Noise

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Pictured (Top, L-R): Scott Cresto (Reservoir EVP Synch & Marketing), Spek (Reservoir EVP International and Emerging Markets), Beatchild (Reservoir writer), Hannah Miller (artist), French Braids (Reservoir writer), Jason Collum (Co-founder & Partner, Sorted Noise), Perrin Lamb (Head of A&R & Partner, Sorted Noise); (Bottom, L-R): Josh Collum (Co-founder & Partner, Sorted Noise), Holley Maher (artist), CAMM (artist), Jim Beanz (Reservoir writer).

Reservoir has inked a deal with synch-focused music company Sorted Noise to acquire their catalog of masters and publishing copyrights. As part of the deal, Sorted Noise will run synch-focused songwriting bootcamps featuring Reservoir songwriters, as well as camps dedicated to creating fresh covers of classic Reservoir catalog copyrights.

Copyrights for classic songs including “Jungle Boogie,” “(Your Love Keeps Lifting Me) Higher & Higher,” and “Oh, Pretty Woman,” have already been covered, while Reservoir songwriters Jim Beanz, Beatchild, BEXAR, Tristan Bushman, Noby Sidez, and French Braids have participated in Sorted Noise-led camps, including the last in-person camp held in February before the company moved to virtual to accommodate safe social distancing practices. Though based in Nashville, Sorted Noise and Reservoir plan to expand camps to London and Copenhagen, among other locations, in the coming year.

Mississippi natives Josh Collum, Jason Collum, and Perrin Lamb founded Sorted Noise in 2008. The company’s bootcamps in Nashville earned a more than 70% success rate for placing music written by their community of over 50 artists, producers, and musicians in a variety of film, TV, and ad campaigns, including TV shows such as Breaking Bad, Mad Men, This Is Us, Big Bang Theory, Grey’s Anatomy, Glee, American Horror Story, and in ads for brands such as Chase, IKEA, DKNY, HBO, and Nutella, among others.

Sorted Noise partnered with the music team behind NBC’s hit series This Is Us to craft the song “We Can Always Come Back To This,” which peaked at No. 29 on the Billboard Rock Charts and went on to earn a nomination for Best Original Song in TV at the Guild of Music Supervisors Awards.

“Sorted Noise’s creative approach to the synch market and incredible track record speaks for itself. Their innovation in this space is exactly the kind of forward-thinking approach that we look for in a partner and we’re proud to be bringing this value-add to our songwriters and catalog,” said Rell Lafargue, Reservoir President and COO.

Scott Cresto, Reservoir’s EVP of Synch and Marketing, who previously worked with Sorted Noise in his capacity as President of synch agency Music Alternatives, added, “We had great success with the Sorted Noise crew at Music Alternatives the past several years. We’re looking forward to continuing and expanding upon that success now that they have been brought into the Reservoir fold.”

“Synch camps themselves aren’t unique, but what is unique, is a company like Reservoir bringing a team on board to exclusively focus on their roster and catalog,” said Sorted Noise Co-Founder and Partner Josh Collum. “It allows us to truly get to know their artists, writers, producers, and songs, and this better understanding ultimately leads to better art. It’s strategic and forward-thinking, and we’re excited to be a part of it.”

Jessica Nicholson
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