Music executive John Ingrassia has been named President, Music for podcast content production studio Audio Up Media. Ingrassia previously served as General Manager at Vector Management since 2009. His career has also included time as Exec. VP at Sony Music, overseeing operations for Columbia Records Group and as President of the Commercial Music Group following the merger of Sony Music and BMG.
“John and I believe that podcasting is poised to become the next great discovery platform, not only for developing artists, but also for established artists looking to release new content in innovative ways, particularly in these uncertain times, as well as energizing the vast catalog of music that is available thanks to streaming services,” added Audio Up Media Founder and CEO Jared Gutstadt.
“After spending the first part of my music career working for one of the major record companies, and then the last decade supporting artists at one of the best management companies in the business, I am more than excited to join Jared in his latest venture and create new opportunities for music discovery through the exploding medium of podcasts,” said Ingrassia in a recent statement. “ Even as the popularity of podcasts has increased exponentially in recent years, music has been underserved, and Audio Up’s mission is to develop innovative programming that incorporates music that can stand on its own—the perfect compliment for telling stories in a pure audio medium.”
“We are crafting best in class audio stories with supersized musical components,” Gutstadt added. “If people go to platforms like Spotify, iHeart, Pandora, Apple, etc. and expect podcasts to engage them and keep them in the environment, the variety and quality of the content will have to improve dramatically to compete with the multiple forms of entertainment that grasp people’s attention like film, TV, gaming, etc. Podcasts can be just as rich and engaging as all other forms of media, and Audio Up is built on a foundation of podcasts, which will not only be springboards for albums of the future, but also spin off film, television and Broadway shows, and will be valued for a catalog of stories, songs and masters. We are excited to be offering an amazing slate of projects, both scripted and unscripted, that we have been able to quickly bring to market in the short time since the company was launched earlier this year. It’s been a perfect storm for us to create, while the pandemic surrounds the ever-moving media landscape of 2020.”
Audio Up Media’s current and recent projects include Dennis Quaid’s The Dennissance, true crime podcast Where The Bodies Are Buried, pet culture podcast The Pet Show, as well as upcoming projects including Make It Up As We Go with Scarlett Burke, Miranda Lambert, Lindsay Ell, Bobbby Bones and Billy Bob Thornton, Machine Gun Kelly’s Halloween In Hell and more.
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