Granger Smith has unveiled the Fall launch of his outdoor apparel company, Yee Yee Apparel. The line features a collection of 31 new products including T’s, pullovers, custom women’s ball caps, camo neck gaiters and more, and comes as he prepares to release his new album, Country Things, Vol. 1 on Friday (Sept. 25).
For five years, the Smith brothers (Granger, Tyler and Parker) have meticulously built a sustainable lifestyle brand that caters to those in America’s heartland. Stemming from the notorious catchphrase, “YEE YEE,” from Granger’s country boy alter-ego, Earl Dibbles Jr., the brand has become a symbol for all those who cherish hard work, American values, God, country, family, and our flag.
Through the close-knit relationship Granger has built with his fanbase, the brothers have exponentially grown Yee Yee Apparel. The brand is just another branch of the family of creative and business outlets that Smith has become known for. From Earl Dibbles, Jr., to his family YouTube show “The Smiths,” to his No. 1 book If You’re City, If You’re Country, to his Granger Smith podcast, to his hero-honoring documentary They Were There: A Hero’s Documentary, to his work with the River Kelly Fund, the chart-topper continues to build a brand synonymous with those who cherish hard work and want to live life to its fullest.
The apparel brand also serves as a way to give back as well. The Smith family’s mission, “to share our passion for the outdoors and living life to the fullest and to give back to organizations around the globe who are doing their best to make the world a better place,”has already resulted in over $230,000 in donations to charities. For the Fall launch, they have chosen Veteran Outdoors, an organization that honors our country’s wounded veterans’ patriotism and sacrifice by providing quality hunting, fishing and outdoor related activities.
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