• ABOUT
    • Contact
    • The Team
    • Editorial Calendar
    • Events
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • ROWFAX
  • THE SPORTS CREDENTIAL
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album/EP Releases
    • Single/Track Releases
    • Industry Events
  • OBITS
  • CHARTS
    • Radio Chart (Current)
    • Radio Chart (Archives)
    • No. 1 Challenge Coin
    • Songwriter Chart (Current)
    • Songwriter Chart (Archives)
  • REVIEWS
  • MY STORY
  • NEWSLETTER
    • Newsletter (Current)
    • SIGN UP (FREE!)
    • Newsletter (Archives)
  • SUBSCRIBE
  • STORE
  • Search
  • Menu Menu

Granger Smith Launches Fall Apparel Line As ‘Country Things Vol. 1’ Sets To Drop

September 23, 2020/by Lorie Hollabaugh

Granger Smith. Photo: Jeremy Cowart

Granger Smith has unveiled the Fall launch of his outdoor apparel company, Yee Yee Apparel. The line features a collection of 31 new products including T’s, pullovers, custom women’s ball caps, camo neck gaiters and more, and comes as he prepares to release his new album, Country Things, Vol. 1 on Friday (Sept. 25).

For five years, the Smith brothers (Granger, Tyler and Parker) have meticulously built a sustainable lifestyle brand that caters to those in America’s heartland. Stemming from the notorious catchphrase, “YEE YEE,” from Granger’s country boy alter-ego, Earl Dibbles Jr., the brand has become a symbol for all those who cherish hard work, American values, God, country, family, and our flag.

Through the close-knit relationship Granger has built with his fanbase, the brothers have exponentially grown Yee Yee Apparel. The brand is just another branch of the family of creative and business outlets that Smith has become known for. From Earl Dibbles, Jr., to his family YouTube show “The Smiths,” to his No. 1 book If You’re City, If You’re Country, to his Granger Smith podcast, to his hero-honoring documentary They Were There: A Hero’s Documentary, to his work with the River Kelly Fund, the chart-topper continues to build a brand synonymous with those who cherish hard work and want to live life to its fullest.

The apparel brand also serves as a way to give back as well. The Smith family’s mission, “to share our passion for the outdoors and living life to the fullest and to give back to organizations around the globe who are doing their best to make the world a better place,”has already resulted in over $230,000 in donations to charities. For the Fall launch, they have chosen Veteran Outdoors, an organization that honors our country’s wounded veterans’ patriotism and sacrifice by providing quality hunting, fishing and outdoor related activities.

Recent Yee Yee Apparel Donations:
June 2019 – 218,000 to Dell Children’s Medical Center
November 2019 – $7,500 to Disabled Outdoorsmen USA
January 2020 – $15,000 to The River Kelly Fund
April 2020 – $5,000 to Meals on Wheels America
June 2020 – $7,500 to The River Kelly Fund
  • Author
  • Recent Posts
Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected].
Lorie Hollabaugh
Latest posts by Lorie Hollabaugh (see all)
  • Colbie Caillat To Release Solo Debut Country Album - June 9, 2023
  • Noah Thompson Reveals Debut EP ‘Middle Of God Knows Where’ - June 9, 2023
  • King Calaway Releases Title Track From Upcoming Album ‘Tennessee’s Waiting’ - June 9, 2023
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://musicrow.com/wp-content/uploads/2020/09/Granger-Smith.jpg 614 920 Lorie Hollabaugh https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Lorie Hollabaugh2020-09-23 11:23:162020-09-28 22:58:54Granger Smith Launches Fall Apparel Line As ‘Country Things Vol. 1’ Sets To Drop

RECENT NEWS

  • CMA Fest Night 1: Dan + Shay, Luke Combs, Carly Pearce & More Thrill Fans June 9, 2023
  • Ben Goldsmith Signs With Sony Music Nashville, UTA, UMPG Nashville June 9, 2023
  • Colbie Caillat To Release Solo Debut Country Album June 9, 2023
  • Noah Thompson Reveals Debut EP ‘Middle Of God Knows Where’ June 9, 2023
  • King Calaway Releases Title Track From Upcoming Album ‘Tennessee’s Waiting’ June 9, 2023
  • DISClaimer Single Reviews: Parker McCollum Shows His Star Power On ‘Smoldering Heartache Song’ June 9, 2023
  • Carrie Underwood Announces Deluxe Album, Launches SiriusXM Channel June 9, 2023
  • Industry Ink: Josh Turner, Gary Allan, LoCash, Chris Tomlin, More June 9, 2023
  • Thomas Rhett Celebrates 20 No. 1s With Retrospective Vinyl Collection June 9, 2023
  • Hailey Whitters Nabs First MusicRow No. 1 With ‘Everything She Ain’t’ June 9, 2023
  • Philadelphia’s WXPN Launches New ‘Artist To Watch: Black Opry Residency’ Podcast June 9, 2023
  • Thomas Rhett Commemorates Seven No. 1 Songs, Adding To 20 Total June 8, 2023
  • Tony-Nominated ‘Shucked’ To Open On London’s West End In 2024 June 8, 2023
  • Leadership Music Announces Class Of 2024 June 8, 2023
  • Bailey Zimmerman & Crew Celebrate First Two No. 1 Hits June 8, 2023

Like Us on Facebook

Follow Us on Twitter

Tweets by MusicRow
© 2023 Music Row Enterprises, LLC – All rights reserved.
  • Facebook
  • Twitter
  • Instagram
Scroll to top