Instagram Launches TikTok Competitor Instagram Reels

Instagram launched Instagram Reels this week in more than 50 countries, including the United States, in an effort to challenge short-form video platform TikTok. Instagram Reels is also available in global markets including France, Germany, the U.K., Australia and more.

Instagram launched Reels in Brazil in 2019 (where it was known as Cenas) and later expanded to markets including India earlier this year.

Instagram Reels allows users to craft and share 15-second videos, with editing tools including a countdown timer, AR effects, and music. Instagram Reels also allows for captions, hashtags, and tagging friends. Reels can also be published to Instagram Stories, though if published to Stories, they will disappear in 24 hours.

Instagram users with a public account can share reels to a dedicated space in Explore, where it can be seen and discovered by the wider Instagram community. Public users can also share their reels with followers by posting it on their feeds.


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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