Margo Price’s ‘That’s How Rumors Get Started’ To Release July 10

Margo Price. Photo: Bobbi Rich

Margo Price‘s upcoming album has a new release date. Price and her team previously made the decision to delay the release of her upcoming album That’s How Rumors Get Started, which will now release July 10 (Loma Vista Recordings).

“This album is a postcard of a landscape of a moment in time. It’s not political but maybe it will provide an escape or relief to someone who needs it. Sending love to everyone out there and hope I see you down the highway,” said Price, who also recently penned an essay for Vogue, detailing her decision to delay the album release and chronicling her family’s experiences over the past few months, as tornadoes ravaged their neighborhood in east Nashville in March, and her husband Jeremy Ivey endured weeks of sickness and symptoms that were consistent with COVID-19.

In conjunction with the album announcement, Price has released a new song, “Letting Me Down,” along with a music video, which was directed by Kimberly Stuckwisch, who drove an RV from Los Angeles to Nashville to film in Margo’s home and an abandoned hospital where she performs a stunning dance sequence choreographed by her sister Kylie.

“We bought a cheap ’80s travel trailer with a bathroom, kitchen, and a propane powered refrigerator, so we wouldn’t have to go inside anywhere for food or bathrooms,” Stuckwisch says. “We were able to abide by the 6-feet social distance CDC recommendation as we set up a remote head for the camera that we operated from a closet outside of the room. We wore masks the entire time and Margo supplied us with multiple bottles of hand sanitizer and spiked seltzers. We parked our RV in her driveway and worked solely out of there and the room we were filming in. We wanted to speak to what was going on at that moment, to a world that was/is shut down, to the fear we all feel, and to the hope of breaking free,” said Stuckwisch.

Price penned “Letting Me Down” alongside Jeremy Ivey; the track follows “Twinkle Twinkle” and “Stone Me,” the first song released from the new album. She will perform “Letting Me Down” on Saturday, June 13 and sit for an interview with Anthony Mason on CBS This Morning: Saturday. Price recently released the live album Imperfectly Perfect at the Ryman.

That’s How Rumors Get Started is Price’s third studio project, following her 2016 debut Midwest Farmer’s Daughter and 2017’s All American Made, which earned Price a 2018 Grammy nomination for Best New Artist.