The Country Music Association has named Kelly Striewski as Senior Vice President, Marketing & Strategic Partnerships, effective in August. Striewski previously worked for dick clark productions in Los Angeles, overseeing the company’s corporate and consumer marketing and communication efforts for dcp shows including Academy of Country Music Awards, American Music Awards, Billboard Music Awards, Golden Globe Awards, Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest and So You Think You Can Dance, among others.
At the CMA, Striewski will oversee development and execution of CMA’s marketing, communications and strategic partnerships strategies, including oversight of CMA’s marketing, communications, market research, creative, digital and strategic partnerships teams. She will also serve as a member of the CMA’s executive leadership team, working with the CMA Board of Directors to build strategic initiatives for the organization and will work closely with CMA’s network television partner, ABC Television Network.
“We are thrilled to welcome Kelly to our executive team at CMA,” says Sarah Trahern, CMA Chief Executive Officer. “She is a highly-accomplished entertainment veteran with a wealth of knowledge in both music and television. Kelly’s experience and expertise in marketing, communications and partnerships, as well as artist and industry relations, will be critical to CMA’s continued strategic growth.”
“I am honored to join CMA and to fully immerse myself into the Nashville community,” says Striewski. “It will be a privilege to work under the leadership of the organization’s highly-regarded CEO, Sarah Trahern and the exceptional CMA Board of Directors. I look forward to utilizing my marketing and television expertise to develop unique and innovative strategies that drive continued growth for country music.”
Prior to her work at dcp, Striewski led the Nintendo of America account team at Golin where she oversaw all PR activity, social media and influencer campaigns, game launches, special events and the brand’s expansion into mobile. Striewski also spent 15 years with B|WR Public Relations, where she led PR activity for notable brands such as PUMA, Lincoln Motor Company, Stand Up To Cancer, Neil Lane, Beaches & Sandals Resorts and DELL, among others.
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