Spotify To Test Vehicle Listening Habits With Voice-Controlled In-Car Device
Spotify is trying to learn more about people’s listening habits and preferences to help create an unparalleled experience for its users through a new voice-controlled music and podcast device called “Car Thing.”
Car Thing was developed to help Spotify learn more about how people listen to music and podcasts. The test will be done in the U.S. only, with a small group of invited Spotify Premium users. The company doesn’t have any current plans to make this specific device available to consumers, but the results from the test will dictate how they develop experiences everywhere people listen.
Spotify might do similar voice-specific tests in the future, according to the company, so “Voice Thing” and “Home Thing” may be on the horizon soon.
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.
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