Pandora Teams With Thomas Rhett, Maren Morris For “Sound Of Summer” Campaign
Pandora has teamed with artists including Thomas Rhett and Maren Morris for the summer release of its “Sound On” brand campaign, which features personalized playlists tailored to individual users, songs of summer predictions, and live experiences/activations around the country.
“As the temperature heats up, so does the speculation over what will become this year’s song of summer,” said Brad Minor, VP of brand marketing & communications at Pandora. “The reality is, everyone’s song of summer is different and is revealed over time. At Pandora, we want to create inspiring experiences on our platform – and out in the world – to empower our listeners to discover the unique summer soundtrack that helps them live their lives at full volume.”
Pandora is teaming up with DJ Khaled for a “Sound of Summer” kick-off party on May 22—the first in a series of events popping up across the country. The series will culminate with a surprise performance featuring one of the biggest names in music, who Pandora predicts will be a fixture on summer playlists. Additional activations will roll out at Hangout Fest, Electric Forest, Firefly Music Festival, Bumbershoot Music & Arts Festival, CMA Fest and WorldPride.
This summer’s rollout marks the third iteration of Pandora’s seasonal “Sound On” campaign, which first launched in November 2018 with a winter theme focused on shared holiday moments. In March 2019, Pandora extended the campaign with a large-scale spring installment, amplifying the emotional hallmarks of the season: renewal, inspiration and discovery.
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