Big Loud Names Lloyd Aur Norman To VP Role

Lloyd Aur Norman

Big Loud has promoted Lloyd Aur Norman to VP of Special Projects and Strategic Management. After joining the Big Loud team in 2014, Norman was promoted to VP of Creative & Digital just last year, making immediate contributions to the label and management roster’s ongoing success with stars like Florida Georgia Line, HARDY, Chris Lane, Jake Owen, Morgan Wallen, and more. In this new role, Norman will oversee and execute top-level initiatives integral to the firm’s continued success, including ambitious plays in original content, technology, investments, management, creative strategy and Big Loud’s growth in the broader entertainment landscape. Norman will be responsible for everything from the roster’s music videos to behind-the-scenes research on potential investments, and identifying new opportunities for Big Loud clients in emerging media, film and TV, cross-genre collaborations and more.

“As Big Loud continues to grow, and expand into new areas of the entertainment business, we saw the need for a Special Projects Division,” says Big Loud partner Chief Zaruk. “There is no one better to have at the helm than Lloyd. He is always pushing the boundaries creatively and will now have the opportunity to launch exciting ventures that elevate the Big Loud brand through this new division. We can’t wait to see all that is to come!”

Pictured: Tori Johnson; Kiley Donohoe; Caleb Donato

Big Loud has also announced additional organizational shifts. Tori Johnson will take over as Sr. Director of Creative and Digital, leading the company’s six-person creative and digital department. Kiley Donohoe rises to Digital Marketing Manager, while Caleb Donato joins the staff as Creative Media Producer.

Big Loud was founded as a partnership between Craig Wiseman, Seth England, Chief Zaruk, and Joey Moi, four industry executives with a vision to bring song publishing, artist development, management, production, and promotion under one roof. The organization scored its first win when it helped launch the career of Florida Georgia Line, and in 2015 the partners expanded their firm with the creation of Big Loud Records, led by Clay Hunnicutt.


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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