BBR Music Group Adds Elvie Shane To Roster

Pictured (Front row, L-R): Jon Loba (EVP, BBR Music Group), Elvie Shane, Chris Poole (Director A&R, BBR Music Group). (Back row, L-R): Sara Knabe (VP A&R, BBR Music Group), Carson James (SVP Promotion, BBR Music Group), Colton McGee (Director of Business and Legal Affairs, BBR Music Group), Caleb Tooker (UTA), Travis James (UTA), Lisa Johnson (Rome Phrey Publishing), R.J. Romeo (Rome Phrey Publishing), Lance Roberts (UTA). Photo: Cody Heckber

BBR Music Group has signed Kentucky native Elvie Shane, whose song and video for “My Boy,” a song he wrote for his stepson, gained traction in 2018. Music fans may also know Shane from his stint on American Idol in 2016.

Shane is booked by United Talent Agency and is signed to Nashville-based Rome Phrey Publishing.

“The second that I walked into BBR, I became dead set on becoming a part of their team. There was such a sense of respect and camaraderie between the team and I could tell that we share the same type of values—it just immediately felt like home,” said Shane. “BBR and BMG always strive to find iconic artists and I feel so blessed to now be a part of their incredible roster. It’s a dream come true.”

“The first time I heard ‘My Boy’ it had me and our SVP of Promotion, Carson James in tears and it garnered the same reaction from many people throughout the building. As we dug in deeper from there, we got to know Elvie as an accomplished writer and storyteller,” said Jon Loba, EVP BBR Music Group. “Seeing our director of A&R, Chris Poole’s passionate belief in Elvie and his unique sound made us even more confident that Elvie needed to be a part of the BBR family.”

Shane will be performing on the Broadway Stage during CMA Fest, as well as at the inaugural Twin Cities Summer Jam on July 19.


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About the Author

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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