APA Promotes Steve Lassiter To Co-Head Of Worldwide Music

Steve Lassiter

Steve Lassiter has been promoted to Co-Head of Worldwide Music at APA, it was announced today by Jim Gosnell, President and CEO of APA. Lassiter, who first joined APA in 1998 and most recently served as Partner, Senior Vice President and Head of Concerts at APA Nashville, will now oversee all APA Music operations for APA’s Concerts division alongside fellow Co-Heads of Worldwide Music, Bruce Solar and Steve Martin, who are headquartered in Los Angeles and New York, respectively.

“Steve has done a tremendous job guiding the success of our Nashville operations,” commented Gosnell in making the announcement. “The quality of his leadership and contributions to our overall success cannot be understated, and I’m very pleased to honor his hard work and dedication with this well-deserved promotion.”

“This is an exciting chapter in my life,” added Lassiter. “I look forward to creating new success stories with Jim, Bruce and Steve as our agency continues to grow and evolve in lock-step with Music City.”

Lassiter, whose current roster includes Travis TrittThe Charlie Daniels BandDavid Lee Murphy, Sublime with RomeThe Marshall Tucker BandBJ Thomas, Jim Messina,Sawyer BrownKANSASThe OutlawsBlackhawkPhil VassarLittle TexasLee GreenwoodCrystal Gayle and many others, got his first taste in the music business in 1977 at 19-years old working as a production assistant and promotion representative for Sound Seventy Productions, the local Nashville concert production company then owned by Joe Sullivan and Charlie Daniels. Four years later, after obtaining an AS degree in Communications from Volunteer State, as well as a BS degree in Recording Industry Management from Middle Tennessee State University, Lassiter left Sound Seventy to pursue a career as a talent agent.

Lassiter currently serves on the Board of Directors for the Academy of Country Music (ACM), the National Association of Talent Directors (NATD) — where he also served as President and received their Talent Director of the Year Award in 2005 and their Honors Award in 2015, and the TJ Martell Foundation. He is also a member of the Country Music Association (CMA), the National Association of Recording Arts and Science (NARAS), the Gospel Music Association (GMA), and the International Association of Fairs and Expositions (IAFE). He has also served on the Board of Directors for the International Entertainment Buyers Association (IEBA), on MTSU’s Recording Industry Alumni – where he additionally served as an adjunct professor and was named to their Mass Communications Wall of Fame in 2005. In 2017, Lassiter was named to Billboard‘s Nashville Country Power Players List of the top 100 leaders, achievers and influencers in Music City, and to Variety’s Music City Impact Report recognizing the top Nashville music executives who played a pivotal role in the year’s biggest country success stories.


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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