Mark Agnesi has been appointed Director of Brand Experience at Gibson Guitars. In the newly-created position, Agnesi will be responsible for reimagining and implementing creative ways of delivering the Gibson experience to its extended fan base of guitar enthusiasts. Agnesi comes to Gibson from Norman’s Rare Guitars. Agnesi will join Gibson’s Nashville-based headquarters and report to Gibson’s Chief Merchant Officer, Cesar Gueikian.
“As we set the stage for the future, we need leaders who balance our iconic legacy with a creative lens on the future…and Mark is that guy,” says James ‘JC’ Curleigh, CEO of Gibson.
“I am excited to bring Mark on-board at such a pivotal stage for Gibson,” says Gueikian. “He is the perfect fit to help us turn our vision into a reality and I can’t wait to see what Mark will bring to our team, our brands and our business.”
Agnesi was born in Wadsworth, Ohio, and began playing guitar at the age of 6. He was in the studio making records by the age of 11, and after playing the blues circuit throughout high school, he moved to Nashville at 18 to study music business at Belmont University. After graduating in 2005, he moved to Los Angeles and began working as a touring and session guitarist. While on tour, Agnesi would often buy and sell guitars to help pay bills, and this love of buying and selling landed him the job of General Manager of Norman’s Rare Guitars.
“Joining the most iconic guitar company in the world is the opportunity of a lifetime for me,” exclaims Agnesi. “I have been playing, finding and selling Gibson guitars all my life, and now I get to join Gibson for real.”
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