Big Machine Records Names J.C. Coffey As Midwest Director, Promotion

J.C. Coffey

Big Machine Records has named J.C. Coffey as Midwest Director of Promotion, effective Monday, March 18. Coffey will promote the imprint’s roster including Reba McEntire, Rascal Flatts, Carly Pearce, Midland, Ronnie Dunn, Jennifer Nettles, The Cadillac Three, Lauren Jenkins, Josh Phillips, Noah Schnacky and Dan Smalley.

Big Machine Records’ VP of Promotion Kris Lamb commented, “We’re thrilled for J.C. to join our expert team of promo veterans and represent the remarkable Big Machine Records roster in the Midwest. J.C. has exactly what it takes to be a leader in his region with a large-scale knowledge of programming strategy, resolved dedication to create exceptional partnerships with radio and an unparalleled passion for the artists we represent. COFFEY… IS FOR CLOSERS.”

“I’m truly honored and humbled to join the Big Machine Records promo team, who represent such a fantastic roster of artists,” said Coffey. “Infinite thanks to Scott Borchetta, Jim Weatherson, Kris Lamb and Erik Powell for this incredible opportunity.”

He most recently served as OM/PD for Community Broadcasters in Elmira-Corning, New York, with prior stints at WTHT-FM and WPKQ in Portland, Maine, as well as WOKQ-FM Portsmouth, New Hampshire.

Coffey can be reached 615-846-7749 and [email protected], upon beginning his new role on March 18.


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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