ASCAP Partners With Luck Productions To Launch Luck Embassy Program

Luck Productions has partnered with ASCAP and Embassy partners—Southwest, Gibson, The Line Hotel, and Modern Electric Sound—to develop an artist-facing portal—called the Luck Embassy program—geared toward helping musicians with year-round artist support directly to the #luckfamily.

Pictured: Nicole Atkins and Jim Sclavulos perform at Luck Reunion 2019. Photo: Rett Rogers

Luck Reunion’s Matt Bizer says, “The Luck Embassy is our way of honoring a year-round commitment to our Luck Family of artists. We are excited to kick off Embassy offers with some of our favorite partners; and look forward to growing the program as a resource pool and safe space dedicated to supporting artists where it matters most.”

“ASCAP has always celebrated music’s history while lifting up the next generation of songwriters, so partnering with Luck Reunion to support the Luck Embassy program made perfect sense. ASCAP shares Luck’s spirit of support for artists and their creative families, and together we hope to be a friendly place for them to turn, no matter where they are in their careers or what kind of music they create,” said ASCAP’s Beth Brinker, Nashville-based Membership Director. “That we get to call Texas home base for this partnership feels like a special nod to some of our most celebrated members, like Townes Van Zandt, Guy and Susanna Clark, Rodney Crowell, Emmylou Harris, Lyle Lovett and Steve Earle, legends who have forged a path for today’s storytellers.”

Click here for a breakdown of benefits offered to #luckfamily through the Luck Embassy portal, including flights with Southwest, special rates at The LINE Hotel, discounted Modern Electric sound recorders, and more.


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LB Cantrell is Project Manager at MusicRow magazine. She heads up specific, large-scale projects for the company and assists in day-to-day tasks. LB also manages the MusicRow Top Songwriter Chart and contributes editorial for both the print and online platforms. She joined MusicRow full time in January of 2019, after interning and working part time for the company for a year. She is from Blairsville, Georgia and graduated from Middle Tennessee State University with a Music Business degree in 2018.

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