Entertainment PR Firm Different Drummer Opens Nashville Office

Andy Peterson

Andy Peterson

Los Angeles-based Entertainment PR company Different Drummer has hired Andy Peterson to open its new Nashville office. Chris Youngblood has been added to oversee digital/media strategies, while Jeneal Bernhart has been hired as manager of digital publicity.

Peterson previously served as Sr. VP and Creative Director at creative agency Propeller. He has also worked as a Sr. Marketing Director at Warner Bros. Records in Nashville, and Director of Marketing for Rocketown Records. Youngblood was formerly a Director of Communications for the non-profit organization To Write Love On Her Arms. Prior to working with Different Drummer, Bernhart was part of Los Angeles-based publicity company Ginsberg Libby, working with clients including Fox Searchlight and Magnolia Pictures.

“We are thrilled to launch this new chapter for Different Drummer. With the head- snapping shifts in audiences today, the growth of our team will allow us to stay ahead of the curve to ensure that Different Drummer remains the leader in activating aspirational audiences and cause-conscious consumers,” said Corby Pons, co-founder of Different Drummer.

“I have long admired the work of Different Drummer and am excited to lead our marketing team and establish a presence for the agency here in Nashville,” said Peterson. “We have talented, creative assets in place, which will be a great addition to our work serving studios and television networks. I’m looking forward to growing this agency and adding our ‘small batch’ marketing approach to creative products and brands.”

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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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